Read on for a great encapsulation of what patients are looking for by UK physician, Dr. Zhong Wei Khor, with some additions and edits by SF physician and colleague in emergency medicine, Dr. Graham Walker.
The only thing Carte Clinics would add is that from experience working with millennials, and Gen X, and Boomer patients, that these expectations actually ring true across all ages. We think of this list as less generational and more reflective of values and lifestyle: being empowered and prioritizing health.
Curious what you think!
I am a millennial doctor with a child. Let me weigh in.
1. ๐ ๐ฐ๐๐ง๐ญ ๐๐ข๐ ๐ข๐ญ๐๐ฅ๐ฅ๐ฒ ๐๐ง๐๐๐ฅ๐๐ ๐๐๐ซ๐, ๐๐ฎ๐ญ ๐ง๐จ๐ญ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐จ๐ง๐ฅ๐ฒ ๐๐๐ซ๐.
โณ When I am ill, I still want to know that I can see a clinician in person.
2. ๐ ๐ฐ๐๐ง๐ญ ๐ก๐๐๐ฅ๐ญ๐ก๐๐๐ซ๐ ๐ญ๐ก๐๐ญ ๐ข๐ฌ ๐๐๐๐๐ฌ๐ฌ๐ข๐๐ฅ๐.
โณ I don't wish to wait weeks to months to see a doctor or fill in a 10 page paper form just to sign up.
3. ๐ ๐๐ฆ ๐ฐ๐ข๐ฅ๐ฅ๐ข๐ง๐ ๐ญ๐จ ๐ฉ๐๐ฒ ๐๐จ๐ซ ๐ฆ๐ฒ ๐ก๐๐๐ฅ๐ญ๐ก๐๐๐ซ๐.
โณ If it helps me access better care faster. (especially for my child.)
4. ๐ ๐๐ฆ ๐ก๐๐ฉ๐ฉ๐ฒ ๐ญ๐จ ๐ฎ๐ฌ๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฉ๐ฉ๐ฌ ๐ข๐ ๐ข๐ญ ๐ก๐๐ฅ๐ฉ๐ฌ ๐ฆ๐ฒ ๐๐จ๐ง๐๐ข๐ญ๐ข๐จ๐ง.
โณ But I don't want it to be the only thing that contributes to my health.
5. ๐ ๐ฐ๐๐ง๐ญ ๐ญ๐จ ๐ค๐ง๐จ๐ฐ ๐ฆ๐จ๐ซ๐ ๐๐๐จ๐ฎ๐ญ ๐ฆ๐ฒ ๐จ๐ฐ๐ง ๐ฆ๐๐๐ข๐๐๐ฅ ๐๐จ๐ง๐๐ข๐ญ๐ข๐จ๐ง.
โณ Millennials are increasingly literate and do their research more on their health. They want direct, honest communication from my doctor, even if it's hard to hear
6. ๐ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐ฅ๐ข๐ค๐ ๐ฆ๐ฒ ๐ฉ๐ซ๐๐ฌ๐๐ซ๐ข๐ฉ๐ญ๐ข๐จ๐ง๐ฌ ๐ญ๐จ ๐๐ ๐๐๐ฅ๐ข๐ฏ๐๐ซ๐๐.
โณ There are many good ways to authenticate identity nowadays remotely and on delivery.
7. ๐ ๐ฉ๐ซ๐๐๐๐ซ ๐ก๐๐ง๐๐ฌ-๐จ๐ง, ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ฌ๐๐ ๐ก๐๐๐ฅ๐ญ๐ก๐๐๐ซ๐.
โณ Care that understand me and my history, not having to repeat myself again and again.
8. ๐ ๐ฐ๐๐ง๐ญ ๐๐๐ซ๐ ๐ญ๐ก๐๐ญ ๐ข๐ฌ ๐ฉ๐ซ๐จ๐๐๐ญ๐ข๐ฏ๐, ๐ง๐จ๐ญ ๐ซ๐๐๐๐ญ๐ข๐ฏ๐.
โณ I want to be taken seriously and not feel like "I'm not sick enough to matter" because I want to be healthy and stay healthy.
9. ๐ ๐๐ฆ ๐ฐ๐ข๐ฅ๐ฅ๐ข๐ง๐ ๐ญ๐จ ๐ข๐ง๐ฏ๐๐ฌ๐ญ ๐ข๐ง ๐ฆ๐ฒ ๐จ๐ฐ๐ง ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ ๐ก๐๐๐ฅ๐ญ๐ก.
โณ As we grow older, health becomes more of a priority. Time and money are increasingly diverted for this.
10. ๐ ๐๐จ๐ง'๐ญ ๐ฆ๐ข๐ง๐ ๐๐ ๐๐๐ข๐ง๐ ๐ฎ๐ฌ๐๐ ๐ข๐ ๐ข๐ญ ๐ก๐๐ฅ๐ฉ๐ฌ ๐ฆ๐ฒ ๐ก๐๐๐ฅ๐ญ๐ก๐๐๐ซ๐.
โณ Just like any other technology that came before it. If it really helps, I am down for it.
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I hope the above helps any healthcare innovator understand what matters to us.
Technology really helps but it is not the only thing that matters.
In fact, a technology only approach may seem scalable and attractive as a business model, but it misses the point of what actual people really want.